If you have a new business then getting popular may seem like an alien concept you as it doesn’t exactly jive with the common business rules that we know and use. However when you talk about popularity in an online context it essentially means more people looking at your service (usually your website) and if you have a quality well-designed website that will usually mean more money. Since every businesses goal is more cash flow getting popular should be at the top of every new e-commerce sites priorities. Here are a few points to look out for.
For a start you really need to understand how the web works in terms of how indexes content and high people find content. There are two main ways that people will find your website:
Through search engines like Google and Bing
Through social media portals like Facebook and Twitter
Now these are the only ways to find new visitors to your website but they are the ones I will discuss in this article for the sake of brevity. In fact I think I will focus mostly on search engine traffic since it has massive potential and also one major benefit over social media traffic. But major benefit is that it is often more targeted than social traffic because it is based on keywords. If you don’t know what a keyword is it is the phrase or question that people type into a search engine before they find something. If someone find your website because they are looking for exactly what you sell then they shouldn’t need much persuading in order to make a purchase. However if you have to convince them that your product is the one that they need it’s going to be a much more difficult proposition.
So what is the main way to get more traffic to your website through either Google or Bing? For a start you really need to reach out to other webmasters and bloggers who will be happy to talk and hopefully link to your new website. This can be a tedious process since it is mostly manual and can require quite a bit of back and forth between different parties. However it is essential in the long run because when people talk about your site it shows the search engines that your site is popular and as I mentioned at the very start popularity is one of the most important factors in making money from an e-commerce or even a normal website.
Another quick way to get lots of traffic is to go viral but it is far from easy because unique content that really stands out from the crowd. Also certain types of websites like my new Max site are not necessarily suitable for viral content because the marketplace does not lend itself to it. This doesn’t mean you shouldn’t create interesting and unique content but it does mean you should spend your time more in marketing than in other areas. If all this assigning a little confusing then I will admit that marketing on the Internet (and becoming popular) is far from easy, mainly because there is so much competition. However it is possible to carve out a niche for yourself, good luck.